Know what to say.
Always.

When the headlines hit and your client calls asking what it means for their deal — Primed gives you the briefing, the talk track, and the script. Then lets you practice the conversation before it happens.

Sharpen on
50+ live scenarios
Built for
Real estate agents
Powered by
AI scenario intelligence

"A seller says Zillow values their home $80K higher. A buyer asks if the market is about to crash. Someone tells you another agent charges less. You have six seconds before silence becomes doubt."

Primed makes sure you never freeze again.

Try it. Right now.

Pick a scenario. See exactly what Primed delivers.

Five modes. Zero hesitation.

01
Scenario Intelligence
When headlines break, get an instant briefing on the real estate impact — before your clients call asking what it means.
Pre-built scenarios for market events, industry shifts, rate changes, and regulatory moves. Or generate a custom briefing on any topic in seconds.
02
Talk Tracks & Scripts
Ready-to-use conversation guides for your team, your brokerage, and your clients — with buyer, seller, and investor variations.
Every scenario includes team talking points, brokerage discussion guides, and client scripts customizable to your voice and market.
03
Practice Simulations
Role-play tough conversations with AI clients before the real call. Get scored on Clarity, Empathy, Persuasion, and Confidence.
Choose a scenario, pick a client personality, set the difficulty, and practice until the conversation feels natural. AI coaching tells you exactly what to improve.
04
Call Prep in 60 Seconds
Open the app before any call or meeting. Describe your situation and get your opening line, likely objections, and suggested responses — instantly.
Listing appointments, pricing discussions, expired listings, FSBO calls, buyer hesitation, offer negotiations. Every high-stakes conversation, covered.
05
Challenge Mode
Get a tough client objection. You have 60 seconds to respond. AI scores your answer and you challenge other agents to beat your score.
The fastest way to sharpen your skills — and the most shareable feature in your brokerage group chat. Short, competitive, addictive.
Scored On
C
Clarity
E
Empathy
P
Persuasion
C
Confidence

Role-play before the real call.

Practice tough conversations with AI clients who push back, ask hard questions, and don't agree easily.

The Analytical Seller
Wants data, asks detailed questions, compares agents on metrics
Medium
The Emotional Seller
Attached to property, reacts emotionally to pricing conversations
Hard
The Distrustful Buyer
Skeptical of agents, questions every recommendation
Hard
The Nervous First-Timer
Overwhelmed by the process, needs reassurance at every step
Medium
The Impatient Investor
Numbers-driven, time-sensitive, challenges your ROI projections
Hard
50+ scenarios, with new ones added as the market shifts
Listing appointments • Price reductions • Buyer hesitation • Divorce sales • NAR buyer-rep pushback • Rate spikes & drops • Referral asks • Dual agency • and dozens more
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I built this because I froze.

I was at a listing table I should have won. Good rapport, fair price, the seller leaning yes — and then: "Your commission is too high. Why would I pay you 6% when the discount broker charges half?"

I knew my value. I just couldn't find the words in the six seconds that mattered. I fumbled, over-explained, and watched the listing walk. That night it wasn't the lost commission that stung — it was knowing I had the answer and still froze.

So I built the thing I wished I'd had: a place to rehearse the exact conversations that decide deals, before they happen — until the right words come out automatically, even with a skeptical seller across the table.

Primed is that gym. I use it before my own calls. I think you'll never want to walk into a hard conversation without it again.

Reena Dutta, Realtor and Founder of Primed
Reena Dutta
Realtor & Founder, Primed

One agent — or your whole brokerage.

Every plan is built on the same engine. Start solo in minutes, or roll it out to your entire team.

Individual
The solo agent
For the agent who never wants to freeze on a call again.
$40/month
Free 7-day trial · No credit card required
  • All 50+ scenario briefings & scripts
  • AI practice simulations & scoring
  • 60-second call prep & Challenge Mode
Start Free Trial →
Most popular
Team
Small teams
For teams of 2–10 who want everyone sharp and on-message.
$32/seat/month
2–9 seats · Free trial + onboarding
  • Everything in Individual, per seat
  • Shared team leaderboard & Challenge Mode
  • Team talk tracks in your voice
Start Free Trial →
Brokerage
Whole brokerage
Give every agent the confidence of your top producer.
From $25/seat/month
10+ seats · Custom rollout & volume pricing
  • Everything in Team, brokerage-wide
  • Custom scenarios for your market & brand
  • Onboarding, admin dashboard & recruiting edge
Request a Demo →

Never freeze again.

Start your 7-day free trial — no credit card required. Be the first agent in your market who always knows what to say.

7-day free trial · No credit card required · Cancel anytime.